INSIGHT: 60-sec digital spot for Toyota and their Mother's of Invention initiative. Mother's of Invention empower women of innovation and courage them in tackling some of the most pressing problems women face. This year's story revolved around Maxeme Tuchman, who received a grant to help her Caribu efforts. Caribu lets parents video call and read to children no matter where they are, so they never miss another story time.

ROLE: Director + Producer


Mother's of Invention


Saatchi & Saatchi

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