INSIGHT: We created pre-roll ads, a series of different social posts, as well as a print ad. This served as the beginning of Snapple's 2017 efforts to promote their new line of teas. (Print Illustration by: Kyle Steed)

Publications: ESPN Magazine, People Magazine, Bon Appetit Magazine, Food Network Magazine


Straight UP Tea Launch


Photographer + Director/DP



Straight Up Tea is exactly what it sounds like – a tea that keeps it real with just water, tea leaves and sugar. To gain awareness for this new Snapple product, we wanted to give the brand a sense of attitude, all while promoting how simple it really is.

Vid screenshot.jpg
Screen Shot 2017-11-01 at 12.09.54 AM.png
Screen Shot 2017-11-01 at 12.04.52 AM.png
Screen Shot 2017-11-01 at 12.01.47 AM.png