INSIGHT: We created pre-roll ads, a series of different social posts, as well as a print ad. This served as the beginning of Snapple's 2017 efforts to promote their new line of teas. (Print Illustration by: Kyle Steed)
Publications: ESPN Magazine, People Magazine, Bon Appetit Magazine, Food Network Magazine
Straight UP Tea Launch
Photographer + Director/DP
Straight Up Tea is exactly what it sounds like – a tea that keeps it real with just water, tea leaves and sugar. To gain awareness for this new Snapple product, we wanted to give the brand a sense of attitude, all while promoting how simple it really is.