INSIGHT: A year after launching, Zephyr Gin was looking to redesign their website and update their seasonal cocktails. From the product photography, videos and website design, I worked alongside an amazing production team to bring this to life.
Checkout the website here: zephyrgin.com
2017 Website Redesign
Director, Producer, Photographer
By creating videos to go alongside the recipes of our signature cocktails, we would give website visitors a reason to stay longer. We selected to split up the videos and shoot half of them in San Francisco and half in Dallas. Being that Zephyr is only available in those two markets, it made sense. By only working with bars and bartenders that featured Zephyr, it made for a smooth and authentic process.
The redesigned Zephyr website focuses on brand and audience connection through content and utility. By building on purpose and product the website saw more than double it's traffic and an increase in time spent by visitors.
INSIGHT: After updating their website, Zephyr Gin looked to do the same with their billboards. So for this year's holiday print campaign, we created billboards that both emphasized Zephyr's signature blue and highlighted its classic "You Never Know" tagline.
Producer, Art Director