INSIGHT: I worked alongside the amazing people at The Richards Group to bring to life many of Dr Pepper's digital and social content. One of which was the College Football campaign that centered around our favorite concessionaire, Larry Culpepper.
Pick Your Pepper, Wonder Woman, Larry Culpepper
DR PEPPER PICK YOUR PEPPER
For the first time Dr Pepper launched custom-labeled bottles and shifted from their traditional trademark labeling. Pick Your Pepper put the spotlight on individuality, by encouraging consumers to choose the label that spoke uniquely to them. We were tasked to create digital and social campaigns for their launch.
In 2016, to promote the release of Batman v Superman: Dawn of Justice, Warner Bros. teamed-up with Dr Pepper, supplying them with promotional images of The Dark Knight, Man of Steel, and the Amazon Princess. Things went so well that WB joined forces again to promote the release of Wonder Woman.