DIET DR PEPPER

INSIGHT: Diet Dr Pepper wanted to remind people that when they want to treat themselves, Diet Dr Pepper always hits the spot. To do this we created a series of 06: bumpers with our favorite character, "Lil Sweet." We placed him in situations where they tend to need a break in the day and reminded them to reward themselves.

CAMPAIGN:

It's The Sweet One

ROLE:

Director/DP