7UP

INSIGHT: 2017 Mix It Up A Little campaign videos and photography. 7UP has always been a great beverage on its own, but this campaign would also highlight it as a great ingredient in delicious cocktail recipes.

ROLE: Director/Photographer

Agency: The Richards Group

IDEA

Create mouth-watering video recipes. The recipes would be featured on the redesigned 7UP.com and cross-platform social channels. 

 
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FULL INTEGRATION

After the campaign launched with two comical TV spots from Deutsch LA, it came to life across touchpoints from digital and social all the way to recipes on packaging. 

 
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